“Unlike more traditional retailers, Amazon isn’t as focused on its profit margins since it is able to generate a large amount of revenue from other services, such as advertising and Amazon Web Services,” Black says. This is the fifth consecutive year Amazon has had the lowest prices, says Mike Black, chief marketing officer at Profitero. ’s prices were 15% more expensive than on average in this year’s study, versus 13% more expensive last year, according to Profitero. However, the other big general merchandise retailer in the study, Target, fell further behind in terms of offering low prices. narrowed its gap from 2020, when on average its products were 5% more expensive than ’s prices across the 15 analyzed categories. Profitero is an ecommerce analytics vendor.

Pricing data was collected without regard to membership in loyalty programs, and did not include marketplace products. 3, and averaged prices across that time period. The study collected pricing data each day for identical, in-stock products, from July 12-Oct. Edition” analyzed prices of more than 15,530 products across 15 categories from 12 leading online retailers, including Amazon (No. Profitero’s new study “ Price Wars: 2021 U.S. 4 in the 2021 Digital Commerce 3) also offered competitive prices, on average within 6% of those on, the study finds. is a close second, with online prices on average 4% more expensive than the identical products on in the analyzed categories. are the lowest-on average 14% cheaper-compared with the same items in 15 product categories on 11 other leading retail websites, according to Profitero’s fifth annual Price Wars study. Merchants & Consumers Weigh in: The 2023 Chargeback Field Report Why online shoppers buy (or don’t) in 5 key categories B2B Weekly Infographic: B2B electronic salesīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce ConferenceĪutomating Shipping Workflows for Next Generation Multi-Vendor Marketplaces

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